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3 Ways To Level Up Your Shopify Store

What were your sales last month?

I’ve been a Shopify partner for over 10 years, but time and time again, I see new stores making the same mistake. They overlook the importance and value of these three features Shopify gives you right out of the box, even on their basic plan.

Email marketing

Every Shopify plan comes with 10k free monthly emails. This means you have 10,000 free chances to connect with your customers, keep them informed, and make a sale.

Building your subscriber list is an invaluable way to increase the lifetime value of a customer. They’re so valuable Amazon won’t even give sellers their customer’s emails.

Creative ways to use those 10,000 free emails:

  • Start a monthly newsletter
  • Let customers know about a sale
  • Share a new blogpost
  • Happy birthday and holiday emails
  • New product launch
  • Customer reactivation (remind past customers you’re still up there)

Use the store blog feature

Creating a store blog is another crucial resource to take your store to the next level. Every Shopify store has a built-in blog feature that needs to be utilized.

Creative ways to utilize the blog:

  • Feature products in a lookbook.
  • Write informative post about products
  • Show customers new ways to use products
  • Curate industry news
  • Share your brand’s vision and process
  • Keep customers in the loop with updates.

Get on Google

If your brand isn’t on google it doesn’t exist.

Im sure you’ve seen the acronym “SEO” but what does it mean?

SEO stands for “Search Engine Optimization”, a fancy way of saying to make something show up on Google (a search engine). That sounds cool but how do I do that? Update product listings, create more pages, and build your keyword list.

Here are some way ways to boost your product listings:

  • Meta title: Include keywords in meta title and less than 60 characters.
  • Meta Description: Informative hook including keywords, less than 160 characters.
  • URL: Include keywords and be sure to keep them short and clean.
  • Image Alt Tag: Give a thorough description of what’s in the image while including a keyword.

Free resources for SEO help: